Every business day our Twitter handle @freesourcing publishes a “Freesource of the day”. Today’s Freesource is MailChimp – MailChimp is the most impressive email marketing tool I’ve seen – “period”. Aside from MailChimp being a great submission, what I found especially exciting, was the man who submitted it: Skip Blankley, the Owner and Founder of Groovemuse Atlanta.
Groovemuse is an Atlanta-based organization led by Musicians and Artists, for Musicians and Artists. Skip and his crew focus on creating and growing opportunities for talented artists in the Atlanta area through fundraisers, recording, web design, management, promotions, and legal assistance. And as you may have guessed, Skip is now using MailChimp to boost his efforts.
A big part of Groovemuse’s success has been achieved through their community of artists, vendors, and fans. Skip mentioned that “keeping in touch with so many is a challenge, and email blasting is never enough”. Skip’s excited about the switch to MailChimp and because of useful features like analytics, custom design, add-ons, and ROI measurement, but the main item that sparked his interest was a recent integration with Eventbrite – a free event listing and management tool. Skip said “the combination is exactly what Groovemuse needs”.
Freesourcing.org would like to extend a special thanks to Skip for submitting MailChimp and especially for taking the time to speak with us this morning. On a side note, Skip declined to say which email marketing provider he was using before, but based on his endorsement, I don’t think Groovemuse will be going back.
Short tutorial showing EXACTLY how powerful MailChimp is:
